The One District One Product (ODOP) Programme was envisioned and subsequently inaugurated on January 24,
2018 by the Hon’ble Chief Minister of UP – Shri Yogi Adityanath on the day of Uttar Pradesh Divas.
This project by Government of Uttar Pradesh (GoUP) aims to encourage more visibility and sale of indigenous and
specialized products/crafts of Uttar Pradesh, generating employment at district level.
Under the ODOP project, artisans, production units and associations which are related to the selected products are promoted by lending loan,
establishing Common Facility Centers, providing marketing assistance so these products can be popularized and employment can be generated at district level.
